Events by Divine Creations | It's Expo Day! Part 3 of Creating Success at Trade Shows
Events by Divine Creations

It's Expo Day! Part 3 of Creating Success at Trade Shows

by Valerie DiVecchio 22. July 2013 10:31
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The big day has arrived!  You've put all this time and energy into making sure you are at the right trade show, in front of your target market, and creating great buzz (if you missed part 2 - click here: http://tiffaniekellog.com/2013/07/11/make-the-most-of-your-expo/.  But all of that is for not if you don't do everything in your power to make a great first impression and leave a lasting impression! 

All the prep work is done, and now it is expo day!!!

Follow these couple tips to ensure a productive and smooth running day.

· Unload: When you arrive at the event, know where and how you will be unloading and delivering material to your booth. Do you need to bring your own cart/dolly or will one be available? Are there people to assist in the unloading and set up of your booth? After unloading, where should you park and is there a fee for parking?

· Set up: Prepare in advance how you want each component of your booth to look; know where tables, signage, and props will be placed so that it can be set up by anyone, in case you run into an issue. You may want to stage a dry run of your set up, and take photos and have them available the day of to ensure easy set up. Also, find out in advance where you can store empty containers and packing material, if needed, to maintain the professionalism of your booth.

· Staff: Have ample staff scheduled and emphasize the importance of being on time (some expos will pull your booth if you are not there on time). People at the event will walk away if there is a long line or no one to speak with when they come to your booth. Do know, you NEVER want to leave the booth unattended.. In your scheduling, consider breaks and meals, as well as time for the people to walk the floor.

At some events, there may be limitation on soliciting outside the booth area, but if your event does not have those limitations, when slow, your extra staff can help engage the participants and encouraging them to visit your booth.

· Closing time: The hours posted to the public are the hours which your booth should be set up and fully staffed, ready to share your company brand. By breaking down early and leaving an empty booth, the perception of the company by the attendees could be that you are not committed to fulfilling your obligations.

Next week, Tiffanie will wrap it up with what you need to do after the event is over.  That's right, just because the event is done, it doesn't mean that you are... you're only just starting!

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8/2/2013 4:52:25 PM #

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The Expo is over… now what? | Tiffanie Kellog

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Valerie DiVecchio Valerie DiVecchio

President
Divine Creations

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